Use content intelligently: Make it about them, not you
Whatever content marketing ideas you use on your website, make sure you use them intelligently. Here are some quick tips:
- Understand your target audience and put yourself in their shoes – or in other words, write for them
- The more content you offer, the more you can ask from a prospect, such as personal details and business information
- Keep content relevant to prospects and their industry – it should be educational and engaging, so make sure you don’t focus on your firm
If you keep these points in mind, your content will – over time – help generate more business for your accountancy firm. And as your reputation and authority grows, so will the number of leads generated from your website.
1. Analyze the market
Analysis usually comes from market experts. There’s nothing to stop you becoming one of those. Consider including content such as:
- trending topics in your target market
- comparisons of products or services that are of interest to your customers
